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Las Vegas for Families

September 10, 2007

Speaking -Desgin for Business - Las Vegas 2007I just got back from speaking to the Business of Design group in Las Vegas at the Wynn.

I was talking to some locals - they had thier kids with them -  and we were talking about what kids can do in Vegas.  They did have some suggestions, but they also said that the city tried to rebrand itself a few years ago for families and failed.

That is how strong Buzz is.  Once you have Word of Mouth and buzz for something - it is hard to change.  A marketing campaign is certainly not going to change the powerful buzz around what people have experienced.

Business of DesignWhen I went into business 8 years ago, I was primarily working in technology.  We developed a great reputation for technology.  We were cost effective (cheap) and good.  Eventually we grew via word of mouth very effectively.  So effectively that we had hire and grow the company, even though we never planned to have a Custom IT service.  It wasn’t until I really thought long and hard about who we wanted to be that I realized I’d built great buzz and word of mouth for something I did not want to do.  Cutting it was a hard decision, but essential for me to grow the business intentionally.

This is the danger of word of mouth.  Once you develop it, it is hard to change.  Think about your real goals and focus your efforts on those.  It is not going to be easy to become family friendly vegas later on.

- Thank You!

Posted by Ron McDaniel | Filed Under Branding, Word of Mouth Marketing 

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Comments

One Response to “Las Vegas for Families”

  1. Anita Campbell on September 13th, 2007 9:41 pm

    Hi Ron, I’ve had similar experiences to what you describe. It’s a funny thing that you can become known for something whether you want to or not, or plan to or not. We don’t always control what others find valuable or of interest in what we do.

    I started Internet businesses because I wanted to develop recurring revenue streams and wanted to get away from selling my time (consulting). As it turns out, my Internet sites keep drawing interest from those who want to hire me for consulting. Go figure.

    Anita

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