This can’t possibly work
September 3, 2007
If you asked me advice about how often I would send emails out to lists, I would give you the standard answer of once a month, or a little more with good reason. But don’t overdue it or your list will run away.
I would be wrong.
Not wrong for everyone, but wrong for some people. I read this article and still have trouble wrapping my mind around it. Who would want 15 emails per day? Obviously at least 400,000 people.
The point I take away from this is that there are statistically correct answers, but that is not necessarily the correct answer for you.
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