Comments on: Branding and Water Towers http://blog.buzzoodle.com/index.php/2007/08/31/branding-and-water-towers/ Buzz Marketing and Internet Marketing Fri, 08 Jul 2011 14:06:14 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Matt Heinz http://blog.buzzoodle.com/index.php/2007/08/31/branding-and-water-towers/comment-page-1/#comment-160865 Matt Heinz Fri, 31 Aug 2007 23:10:26 +0000 http://blog.buzzoodle.com/index.php/2007/08/31/branding-and-water-towers/#comment-160865 Those landmarks, of course, can take various forms. Sometimes it's physical, like the water towers. For me, growing up and living on the West Coast, I think "midwest" when I see water towers. That's the broader association my experience and worldview brings to the table. Of course, logos and visual concepts (on paper, on the Web, etc.) can also serve as landmarks. The Nike swoosh, of course, is one of several famous landmarks. Words can be landmarks, too. See (or hear) the exclamation "Doh!" and you probably think of The Simpsons. Hear the phrase "Yada Yada Yada" and people (at least of a certain age) will think of Seinfeld. And is it possible to create a landmark that simultaneously helps your audience remember both your brand, and a broader movement? When people see or think "organic", can you get your brand so closely associated that they think of you, too? Those landmarks, of course, can take various forms. Sometimes it’s physical, like the water towers. For me, growing up and living on the West Coast, I think “midwest” when I see water towers. That’s the broader association my experience and worldview brings to the table.

Of course, logos and visual concepts (on paper, on the Web, etc.) can also serve as landmarks. The Nike swoosh, of course, is one of several famous landmarks.

Words can be landmarks, too. See (or hear) the exclamation “Doh!” and you probably think of The Simpsons. Hear the phrase “Yada Yada Yada” and people (at least of a certain age) will think of Seinfeld.

And is it possible to create a landmark that simultaneously helps your audience remember both your brand, and a broader movement? When people see or think “organic”, can you get your brand so closely associated that they think of you, too?

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