Welcome - This appears to be your first visit to Buzzoodle

Sign up for our FREE fast start - email Internet Buzz course - and get a fast start on creating buzz. Click here and get started
    Primary Blog Topics
  • Employee Evangelism
  • Buzz & Word of Mouth Marketing
  • Web 2.0 and Social Media
 RSS - Never Miss a Post

Timing + Perseverance = Buzz Success

August 30, 2007

A while back I wrote an article about a 16 year old entrepreneur named Elizabeth Grace.  Her business is called Book Test Online.  She recently wrote to me to update me on how the business and the buzz is doing.

Timing:  School is starting and her sales are going through the roof.  She has been creating buzz for a while, but it wasn’t until the need for her product was greater that the buzz started to pay off.

Perseverance:  It would have been easy for her to quit.  I am sure when she released the new site, it generated few sales.  I doubt the first month of buzz helped either.  Keeping at it is what has returned dividends.  She was just on the Al Sharpton Talk Radio Show and it generated a lot of good traffic and sales for her.  AND she has been invited to be a guest on the show which will help her gain more visibility.  If you want to know how she tailored her message to appeal to the show, go over to her site and drop her an email.

Her latest buzz efforts have been focused on talk radio, and with significant success.  If you read the book Buzzoodle Buzz Marketing, you may have read about talk radio and dismissed it as a lot of work.  It is, but just one appearance such as Elizabeth had can generate a significant return.

Generating buzz is really like playing the lottery.  Your odds go up with perseverance (playing every week) and timing is critical (the right combination at the right time).

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

Are people BUZZING about you?

Sign up FREE today and you will get:

  • 99 Websites Where You Can Create Buzz Now

  • Buzz Marketing Email Course
    20 Lessons on Building Buzz

  • Buzzoodle eBuzz!
    Buzz and Internet Marketing News and Tips

Rate This:

Comments

One Response to “Timing + Perseverance = Buzz Success”

  1. Eliza/ BookTestOnline.com on September 4th, 2007 8:52 pm

    Hi Ron,

    Thanks for this great post about
    my website. Your book has really helped
    me so much. I keep it on my desk next to
    my computer. (for all your great tips!)

    Talk to you soon,

    Elizabeth G.
    http://BookTestOnline.com
    http://BookTestOnlinecom.blogspot.com

Got something to say?