Today I talked to a good friend of mine in Direct Mail Marketing.  He was telling me about how people advertise in those weekly clipper coupon mailers to try to generate new customers and then they complain that the customers do not keep coming back because they only generate bargain shoppers.

I’d never really considered this before, but I took some time and thought about my pizza buying habits.

We do not eat pizza much because it is not exactly healthy, but we do get it occasionally.  The way we buy it is we fish the clipper out of the recycling bin and look for good coupons that are at any of the 5 or 6 pizza places we like and take the best deal.  No loyalty.  We simply have a few pizza places we avoid because we do not like them.

I am really not that price sensitive.  It is just the way I think people buy pizza.  I then made this comment to Steve.  I would feel ripped off if I paid full price for a pizza.

That really got me thinking….  what else do I expect a discount on?

• A Car
• Kids Clothes
• Books and other media
• Lunch as compared to dinner
• Amusement Park Tickets

What products would you be upset to pay full price for?  Use the comments and let me know.