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How will your buzz rules change?

August 9, 2007

I read a really good and interesting post over at Tim Ferriss’ 4 Hour Work Week Blog.  At first, I did not agree with everything he was saying.  Later I realized it just depends on the level of buzz you are creating.

If you are relatively unknown or do not have a high level of buzz, then taking the time to respond to negative buzz and try to fix the situation can lead to more positive buzz.  If you are high profile and getting all kinds of buzz, like Tim is, his advice to ignore the negative makes more sense.  Just imagine if Lindsey tried to respond to every negative comment.  “I was not that drunk…”

His post adapts a self defense philosophy for fighting to fighting in the blogosphere.  One of the most frequent questions I get is “What is someone says something bad?” - They will if you are doing a good job of creating buzz.

Read Tim’s article on how to defend yourself.

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