Do you have a living, breathing web presence?

July 16, 2007

Is your web strategy a whole-body strategy? 

The world works well when systems work well.  A brain is a jar does not function as well as a brain in a living body.  We are systems and each part of us has a specialized purpose.  We function best when we have all the necessary parts and they are working in unison to achieve goals.

So I decided to use the body as a basis for you to think about your web strategy.  I believe that all the major body parts are here, but I apologize in advance to any organs I missed.  I am not a doctor. 

Below is a quick summary of the various areas and I will be writing a post for each one of these and linking to it over the course of the next couple of weeks.  You might want to bookmark this page and check back.

Brain Brain – Are you using your brain?  Do you know what the ideal outcome for your web effort is or are you just tossing up a website because you think you have to?  Start with your brain and know what your strategy is.Read >>
Eye Eyes – Are you watching your stats?  Great tools are out there with all kinds of eye candy (pretty graphs) that will tell you how you are doing.  Keeping an eye on your traffic and referrals will increase your effectiveness.Read >>
Nose Nose – Are you sniffing around new social network tools regularly?  Getting in on the ground floor of a new social network tool often results in much high buzz than being a late comer to the party.  Develop a nose for new opportunities.Read More >>
mouth Mouth – Are you talking back to people that contact you?  Not following up promptly is a key reason many businesses lose opportunities.
ear Ears – How sharp are your ears?  Are people able to send you messages in lots of ways and are you receiving them?  Conversations are going on all around you.  Do you hear what is being said about you on the web and are you making it easy for people to contact you?
Stomach Stomach – Feed me!  If you are investing time and energy in an online strategy you had better have a way to make money.  How can you make money and how do you think beyond today’s meal (product) to tomorrows feast?If you avoid addressing the issue of stomach, it will remind you very soon that it is an important element of your effort.
heart.gif Heart – Do you care about the people that care about you?  Developing an advocacy program and showing you care will keep your heart and organization healthy.
kidney Kidney – Are you filtering out the flow of bad information?  With the flood of information, you need to have filters that take out as much of the bad stuff as possible and allow your ears to focus on the good.
lungs Lungs – Are you breathing every day or holding your breath for weeks at a time?  Having a living, breathing web presence means you have to breathe life into it every day.  What are quick things you can do to keep fresh air coming in?
Reproductive Reproductive Organs – Are you courting people that may eventually feed the stomach?  Online dating isn’t just done at match.com.  Business to business, you are getting to know each other and deciding if you want to get serious.  Have you combed your hair and brushed your teeth?
Hands Hands – How many hands do you have helping out?  The great thing about a virtual body is we are not limited to our physical two hands.  How do you recruit other people’s hands to grow your online presence?
foot Feet – Are you standing on a firm, healthy foundation?  Before running off into 30 social networks, setting up 10 blogs and starting 3 eNewsletters, build a solid foundation.  Everything is better when the core foundation is strong and dependable.
ass Ass – Are you eliminating waste?  If you are trying something new, decide a realistic goal of what you want out of it and in what amount of time.  There are too many options out there to do everything.  Don’t be afraid to eliminate the waste and move onto something new.

Each of these articles will be lengthy and informative, so my posting frequency may dip a bit as I try to put together a great resource for you.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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Comments

6 Responses to “Do you have a living, breathing web presence?”

  1. Jennifer Melinas on July 17th, 2007 8:48 am

    Great analogy and great way to remember what you should be taking care of!

  2. Buzzoodle Buzz Marketing Blog » » Anatomy of your Web Presence - Part 2: The Eyes on July 31st, 2007 4:53 pm

    [...] OK, Part two of our 13 part blog extravaganza: The Anatomy of your Online Presence. [...]

  3. Buzzoodle Buzz Marketing Blog » » The Anatomy of your Web Presence - Part 1: The Brain on July 31st, 2007 4:54 pm

    [...] The Anatomy of your Web Presence [...]

  4. Buzzoodle Buzz Marketing Blog » » Anatomy of Your Online Presence - Part 3: The Nose on August 20th, 2007 11:46 am

    [...] This is part 3 of a 13 part series on the anatomy of your online presence. [...]

  5. Buzzoodle Buzz Marketing Blog - » Anatomy of your Online Presence - Part 4: The Mouth on September 26th, 2007 11:23 am

    [...] This is part 4 of a 13 part series on anatomy of your online presence. [...]

  6. Anatomy of Your Online Presence - The Ear | Buzzoodle Buzz Marketing on November 23rd, 2007 12:58 pm

    [...] The Ear:? This is part 5 of a 13 part series on anatomy of your online presence. [...]

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