I just presented at the Solar Energy Conference yesterday and I was very impressed. Not everyone there used online tools to create buzz, but they did understand advocacy. One presentation I saw talked about how they had developed vocational programs in their state for repair and installation of renewable energy sources. These programs were being taught in the schools.

I tend to spend a lot of time focusing on the quick things you can do to create buzz, but if you have a long term outlook and understand that an audience that is educated about your product will be a better consumer, you can build a long term buzz generator like this.  I found it inspiring.

They also showed great programs where they built great relationships with customers and created a strong sense of pride among the solar power users.  Word of mouth from those people helped then grow at a very impressive rate.

Thanks to RELI for including me in their Buzz Marketing for Solar Power presentation.