Buzz is all about the overnight success, right?  Send out a few emails and it spreads like wildfire and you are a multi-millionaire overnight.

Here is a Buzz Marketing secret.  Most overnight successes are actually years of hard work and risks.

Take Rachel Ray for example.  I remember seeing her books years ago, even though she has only recently gotten tons of buzz.  I went to amazon and found her earliest publication to be in 1980.  I am not sure that is accurate, but even if we throw that one out, she was publishing in the early 1990′s.

Can you stick to creating buzz, creating products and creating an audience for 27 years?  If so, you may have the makings of an overnight success.