Just got the eMarketer eNewsletter and it has an excellent Word of Mouth article along with great graphs and stats.  The most interesting thing for me is the rise of influentials.  More and more people are becoming influential and guiding what other people think.  That is our business model, although I never thought of it that way. 

What we offer:

• Buzz Mentoring – Helping individuals become more influential
• Employee Evangelism Workshop – Training employees to become more influential
• Online Advocacy – Leveraging resources to gain influence

All our books and materials are about Buzz Marketing but are really about increasing word of mouth and influence.

We are in the beginning of the Rise of the Influential Middle Class.  Just as an economic middle class exploded, so are we seeing an explosion of an influence middle class.  They do not have the same clout as the upper class influentials, but as a group they wield more power because of numbers. 

The question is, are your going to be an influence have, or an influence have-not?