Imagine that every day you get a steady diet of white rice.  Every day you look forward to your white rice because it is good, you can eat it quickly and you move on with your day.

Then one day someone brings you white rice with diced-up green onions in it.  Your first reaction is “Yuck, who did this?!”

After picking at it and tasting it, you decide it is a nice change.  Now you look at your rice in a whole new way.

You can create more buzz by adding something unexpected but pleasant.  I have not experimented with video myself, but when I added the video interview that someone else did for me, I got a bigger than expected response.  Is it because video is cool or because video is green onions in my white rice?