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Why I Chose Not to Buy

May 29, 2007

How many people walk away from buying something from you and you never know it? 

Do all the market research you want, but it is going to be much harder to survey the people that walked away because they never chose to give you any information (or buy something.)

So I decided today to write about three situations that occurred in the last few months that were decisions not to buy and why.  Maybe you can learn something from one of these.

English Horseback Riding Lessons

My daughter is switching from Western horseback riding lessons last year to English horseback riding lessons this year.  A couple of months ago we went to see a local school that taught English riding.  We’d first called, and they said to come out.

We had a particular time, but when we arrived no one greeted us.  We wandered around the stables and buildings until asking someone in the parking lot.  Then they pointed out the owner (who we were supposed to meet) and she did not stop working on moving some things.  She told one of the instructors to give us a tour.  The instructor gave us a tour and gave us a paper to fill out.  She said to think it over and let them know.

This amazed me.  I have the checkbook with me.  We knew we wanted to start the next week if possible.  It was all theirs to lose. … and they lost it.  I would have felt rude if I would have forced her to take my money and sign me up right away.

Don’t worry, Alexandra will still get to take horse back riding lessons there.  We are just starting months later and they are loosing 100’s of dollars.

Lumber

Oddly enough, yesterday I got to restock lumber in a Home Depot.  You see, we were doing a lot of Memorial Day projects and I decided to add a rock climbing thing to the play area.  I picked out the wood, then I searched all over until I found the little rock-climbing knobs that you screw into the planks.

$20 - Not bad, I thought.  Then I saw that was for 4 knobs.  I wanted 12.  $60?  I thought about it for a while and decided to put everything back.  One thing was too expensive and it stopped the sale of all the other things.  I still plan on building one, but I am going to look around for some better options now.

Mother’s Day Movie

On mother’s day we decided we would eat at home and see a movie in the afternoon.  Our two year old is just to the age that she enjoys them.  I did a quick scan of movies and was disappointed that nothing was available for families like ours.  All PG-13 and such.

Keep in mind my younger one cries and runs away every time she sees a Spider-man commercial.

Instead of spending $25 dollars at the movies, we ended up going to the park.  Hurray for us, so sad for the theater that may have liked some more money.

Three Lessons

What are the three lessons?

1) Ask for the sale.  Sometimes people really do want to buy.

2) Look at all the components of your sale.  Are there roadblocks?

3) Make sure you have things available when people are looking for them.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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