I get contacted by people frequently.  In fact, 4 different potential clients contacted me since Friday.  One person wants a word of mouth campaign, so I first went to their website.

I had to update flash, and then I was forced to watch a bad video, then click as I might, I could not get to any additional information about the products.  They have a very cool product, but the website is a disaster.  They probably have plenty of buzz but people get so frustrated on the website and cannot figure out how to buy.

Before you think you need buzz, you need to have clear conversion, clear purchase or a way to collect more information, and a clear path to creating a relationship with a new, interested person.

We can help people with this, but it is a bit of a let down when someone calls wanting cool Buzz Marketing and they end up buying web development.

What I am trying to say is fix your plumbing before you get fancy with the landscaping.