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Are your impressions really lasting?

May 18, 2007

Want to create more buzz? Higher visibility and more referrals sound good? Then you will have to do more than hand out your business card. You need to make a lasting impression that sticks. Here are some simple things you can do to make a more memorable impression.

Follow Up, Twice.

Face the facts. Most of us do not follow up with everyone we meet. We know we should, but unless they expressed a hot interest in our widgets (things we are selling) then we may put the stack of business cards in a pile and keep putting off the follow up. And really, is following up once going to make a lasting impression? We are just doing what we are supposed to. How about following up twice? Now that would impress me.

Make the Journey Down the Rabbit Hole Easy

When you do get some interest, the first thing someone usually does to find out more about you is call your 4th grade teacher and ask what you were like as a 9 year old. When this proves to be too much of a hassle, they may also turn to Google and see what dirt they can dig up. If you have a blog, websites, interviews and a lot more out there about you, the google search results will make a lasting impression on someone.

Be Cool and Simple

Don’t talk too much and don’t sell a laundry list. Boil your core message down to a passionate, simple and easy to communicate message and then let them ask questions.

Show who you know

Name droppers are bores. But there is a really great way to show off who you know and no one is going to complain. Bring people together. Make introductions and be sure that every great person in your network gets to meet other great people in your network. Making great introductions is a great way to become everyone’s favorite guy or gal.

My Best Friend

This one is tricky. Don’t hold back praise. Speak highly of others and publically. Sometimes you can feel you are sticking your neck out, but there is more up side here than down. I really notice someone when I find them speaking so highly of me. Sometimes I am baffled because these people have never met me or barely know me and they are heaping on praise, and I think, they shouldn’t do that. It is too much. But wow do I notice them and want to give back to them.

Side note here though is - don’t fake it. If you feel it, be excited to share it.

Fight Ordinary Every Day

Every day you wake up and you have the opportunity to make it an ordinary day, or an extrordinary one. Make the decision to make it extrordinary early and you will have an added boost of energy and enthusiasm for the entire day. One of the things I hear the most from people I meet in person is, “Wow, you really love what you do…”

You can make some minor changes in attitude and behaviors that will make a lasting impression on the people you meet.

Please leave comments on this post about things you do to make a lasting impression.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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Comments

2 Responses to “Are your impressions really lasting?”

  1. Jim Rudnick on May 18th, 2007 9:00 am

    Just wanted to day Ron, that I visit you daily to see what you’ve got to say — and as usual, you’re “spot on” in making me realize that “buzz” is cool!
    ;-)
    Jim

  2. Ron McDaniel on May 18th, 2007 10:24 am

    Thanks Jim.

    Looks like you have an exciting launch coming up. Good luck with that.

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