In my most recent post, Is Buzz Marketing the Next SEO, I discuss how more people are doing more things to serve their customers.  SEO specialists are doing Buzz Marketing, Buzz Marketers do SEO, Advertising agencies are doing buzz marketing and SEO, Programmers are saying they do this stuff as well, sometimes.

This can make it easier or harder for you to partner with people.  And having partners is a great buzz technique, whether it is a formal partnership or just a loose agreement.

The key is to define what you want to do.  Not what you can do, because you can do a lot of things.  What are you exceptional at and passionate about.  That is what you should be doing.  Now if you have a big company and are providing a full group of services, wonderful.  If you are a small company trying to do too many things, then it is time to create a few of these partnerships.

Now the trick is to work through the details of your partnership.  Here is a list of things to consider when working out these details:

• Who maintains relationship with client they bring in?
• How does each person get compensated?
• If you are working together on a project, who bills?
• How do you represent each other on your websites?
• Create a strategy to buzz about each other.

My experience is that we often talk to people about partnerships, but they rarely become reality because they do take work, planning and a win/win attitude.