Comments on: Is Buzz Marketing the Next SEO?

By: zoekmachine marketing

zoekmachine marketing — Wed, 09 Apr 2008 07:59:27 +0000

More attention means more buzz, means more links, means higher pagerank. It’s a part of SEO I guess…

By: SpinningSilk Multimedia - portable media, web technologies

SpinningSilk Multimedia - portable media, web technologies — Wed, 17 Oct 2007 09:45:06 +0000

[...] we tell others and we have learned it from experience in our own business. I encourage you to read the article about Buzz Marketing and SEO and think about how you can grow your business with this combination of [...]

By: Ron McDaniel

Ron McDaniel — Wed, 16 May 2007 02:17:41 +0000

Thanks for all the comments on this post.

There seems to be a lot of interest in ethics. I have addressed the issue in the past, but not recently.

Lets assume Buzz Marketing is broadly the practice of getting people to pass along messages. There are clearly bad things, such as impersonating a happy customer when you are actually an employee, and there are clearly good things, such as creating real and transparent relationships with the interested public.

Then there are some marginal areas that could be considered unethical depending on the fine details of how you execute them. Buzz Marketing is too broad a term to say something about the ethics. I can tell you we take seriously always following the ethical guidelines at http://www.womma.org

By: Chrissy Smith

Chrissy Smith — Wed, 16 May 2007 02:01:18 +0000

Buzz Marketing is not always truthful. The FTC should prepare guidelines for enethical Buzz Marketing. SEO can be considered unethical in some ways too. Should the FTC prepare guidelines for SEO?

By: The Scrappy Software Marketer

The Scrappy Software Marketer — Tue, 15 May 2007 18:14:15 +0000

Is Buzz Marketing the Next SEO?

I am a big fan of Ron McDaniel.� He had a recent post on the whether� Buzz Marketing is the next SEO that you should really check out.
Buzz marketing is the new marketing period.� (if done strategically and within reason)� (buzz marketing encompass…

By: Chrissy Smith

Chrissy Smith — Tue, 15 May 2007 15:33:41 +0000

Buzz Marketing is not always truthful. The FTC says it will deal with unethical Buzz Marketing on a case by case basis. Is it likely that the FTC will take on unethical SEO practices? What do you consider to be the most unethical SEO practices that the FTC should look at?

By: Mark McElreath

Mark McElreath — Tue, 15 May 2007 15:15:57 +0000

Transparency is key to ethical marketing. Are there not unethical SEO practices that put unethical Buzz Marketing and SEO in bed with each other? You don’t seem to be directly addressing unethical practices. It would be helpful if you would.

Thanks.

By: Jim Kukral

Jim Kukral — Sat, 12 May 2007 15:10:56 +0000

I think attention is the new PR.

By: Ron McDaniel

Ron McDaniel — Mon, 07 May 2007 14:12:53 +0000

Thanks. I will look into the track back issue. I already saw the post and appreciate it. Keep up the excellent blogging!

By: Patrick

Patrick — Mon, 07 May 2007 13:57:18 +0000

Ron, I tried to do a trackback through my blogging software, Ecto but it didn’t seem to come back here. Anyway I made an agreeable post referencing this post on my blog at;

http://www.spinningsilkmultimedia.com/is-buzz-marketing-the-next-seo/

By: Marcel Wagemeesters | J8 Zoekmachine Optimalisatie SEO

Marcel Wagemeesters | J8 Zoekmachine Optimalisatie SEO — Sun, 06 May 2007 19:20:59 +0000

Nice post Ron. I agree, that if you can do both, it is great. It creates synergy. Of course it depends on the needs of a client.