I am not done with this book yet, but WOW.

I have been doing email marketing for years and I am learning so much from this book. Chris Baggott has written a great book with all kinds of input from other smart people on the topic too.

What I am enjoying the most is the level of detail.  Yes, I have a pretty good idea about email marketing and we have been doing it for years with some clients, but this book is providing me with the details that make me rethink every nuance of the process.  If you want to successfully do email marketing, this is a must read.