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Finding your Target Audience

April 29, 2007

Who is your target audience?  I have always known the importance of knowing this, but still found it hard to narrow in and define it well. 

What if, instead of deciding on your target market by size, industry, etc. you decide on your target market by those that get the most enthusiastic about your products and services?

Maybe they are not the target market of your dreams, but they comprise the market most likely to create buzz and refer other people to you.  They are the most likely to stick with you in ups and downs.  And they are the least likely to get upset because the price went up 5%.

Small businesses are not the ideal consulting clients for us.  However, they are the ideal purchasers of my book, Buzzoodle Buzz Marketing.  I consistently see the small business owners have a light bulb come on after reading the book or attending a seminar.  Maybe it is because I developed this strategy to address issues in our own small business.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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