I am looking forward to reading the book, The Dip, by Seth Godin.  Guy Kawasaki did a recent interview with Seth on his blog.

This topic interests me so much, because once upon a time we were a technology company building another content management system.  We still have it, and it is fine, but we knew the market was moving too fast and we were never going to own the market.  We also found over the years that the pain people felt was not their inability to find tools to manage websites, it was the difficulty of becoming a popular and effective website.  No matter how many scripts you write, being effective takes a lot of man hours and human effort.

So for several years now we have been moving in fits and starts from CMS / Technology to Buzzoodle:  Word of Mouth, Buzz and Internet Marketing.

What Seth says in the interview is very true.  It is hard to transform and give something up, so you can pursue something bigger, more unique and more remarkable for your clients.  After a lot of pain we are just on the upswing out of the dip, and I am looking forward to the next 12 months.