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April 18, 2007

I participate in a lot of online marketing tools.  Currently I am getting inundated with emails from Fast Pitch, a blog tool that seems like a good idea, but they are missing one critical element.

They would like me to upgrade from the free to the paid listing.  The problem is, I watch my stats and I never see anyone come from my free listing.  I see the same thing from these free press release sites.

I still think Fast Pitch has merit, and I hope they succeed.  However, if you are going to give me something for free, make sure I see some value in it before you start asking me to upgrade.  If I saw 50 hits a week from the free listing, I would be very interested in paying to get more of that.

The problem with Internet tools is that it is usually about quantity.  And it is hard to deliver value when you are trying to build a huge audience.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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