Welcome - This appears to be your first visit to Buzzoodle

Sign up for our FREE fast start - email Internet Buzz course - and get a fast start on creating buzz. Click here and get started
    Primary Blog Topics
  • Employee Evangelism
  • Buzz & Word of Mouth Marketing
  • Web 2.0 and Social Media
 RSS - Never Miss a Post

How do you create a buzz partnership?

April 2, 2007

If you are in business, you probably do a lot of referral networking.  Going in and doing a pitch to a group about your business and hoping to get referrals. 

If you are selling something simple, such as make up or your restaurant, you may get lots of business from the whole group.  If you have a complex sale, such as insurance, legal, technology or accounting, you will probably be better off targeting your message and forming buzz partnerships.

A buzz partnership is when you and another company form an agreement to create some buzz for each other and jointly. This happens when you have established a reasonable level of trust and appreciation for each other and familiarity with the stories and products that the other company has.

Once this happens, it is easy to create buzz for each other and both win.  How?

  • Joint seminars
  • Tell stories to your clients that illustrate a point with your buzz partner.  If they show interest, let them know you could set up a chance to meet them.
  • Referrals
  • Co-Branding Events - Share a booth
  • Create a blog and both contribute to it
  • Offer specials to each other’s client list

There are many more.  The key to success is not to try to do this with too many people.  Create a special group of buzz partners that really support each other and care about the success of the parnership.

- Thank You!

Posted by Ron McDaniel | Filed Under Networking, Small Business 

Are people BUZZING about you?

Sign up FREE today and you will get:

  • 99 Websites Where You Can Create Buzz Now

  • Buzz Marketing Email Course
    20 Lessons on Building Buzz

  • Buzzoodle eBuzz!
    Buzz and Internet Marketing News and Tips

Rate This:

Comments

One Response to “How do you create a buzz partnership?”

  1. Tony Renfrow on February 21st, 2008 8:07 pm

    Great advice, I wish more networkers thought like this.

Got something to say?