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I Really Like You
March 29, 2007
Yesterday I found myself in a meeting with a marketing guru that was still trying to get his arms around how to use blogging and other new tools effectively. He has a blog and was surprised Natalie Ferguson from Simple and Loveable had left him a comment. - She is a designer in New Zealand.
I then told him, “Oh yeah, she is great. I really like her and her boyfriend Tim.”
That is the purpose of blogging. I have never met them. We have exchanged some emails, and then we link to each other’s blogs. We do not talk regularly or anything. However, if I could drive an hour or two to New Zealand, I would go visit them.
Keep in mind they have never asked me to link to them. It is like we have mutual respect and appreciation for each other through blogging.
The result for Tim and Natelie is that I was sitting in that meeting, talking about what great people they are and how cool their new company is, Plan HQ with a guy that invests in companies, which is a perfect target for them. Now he is planning on dropping her an email and saying thanks for the comment.
I have talked about conversion before. What do you consider a “win” when someone visits your website or blog? I consider many things a win.
- Contacting me
- Commenting
- Buying my book or ebook
- Attending an event I am speaking at
- Signing up for our Newsletter, RSS Feed or Feedblitz
- Coming back - Repeat Visitors
But most of all I have won if you remember me and like me. If you think this topic and what I have to say on it is valuable enough to remember and pay attention to. If you are sitting in a meeting some day and talking about me with others as if we are old friends, yet we have never met. That is what I hope to achieve with blogging.
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Wow, it’s always a weird experience to open up a blog post from someone you respect and find it’s all about you… The whole office just heard that one… thanks heaps for the kind words and such a great example of how blogging works…
P.S While Tim and I do work together, we are not ‘in’ a relationship