Welcome - This appears to be your first visit to Buzzoodle

Sign up for our FREE fast start - email Internet Buzz course - and get a fast start on creating buzz. Click here and get started
    Primary Blog Topics
  • Employee Evangelism
  • Buzz & Word of Mouth Marketing
  • Web 2.0 and Social Media
 RSS - Never Miss a Post

Improving your Business Culture

March 28, 2007

I usually tell people you can create buzz in 10 minutes per day.  That is true, but that is not necessarily optimum.  Little buzz, like commenting on someone’s blog or sending an email to an old friend you have not talked to is not going to change the business unless you get really lucky.  If you do a few extra things like this every day, it will make a difference over time.  If everyone in your organization does this every day, it makes a big difference over time.

So what are some of the things you can do to improve employee moral and get more employees involved with creating buzz?  Here are some ideas.

  • Stress buzz, not sales to your non-sales staff.
  • Set clear guidelines for communications.  What can they talk about on the web and what can’t they?
  • Encourage them regularly without pushing and really praise people that you can see making an effort.
  • Make it fun.  Have a lunch blogging party or after work advocate party.
  • Make it about the employees.  Are they building better relationships and establishing themselves as experts?

These are just some of the ideas you can do to make your business culture become more of a buzz culture.

Â

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

Are people BUZZING about you?

Sign up FREE today and your will get:

  • 99 Websites Where You Can Create Buzz Now

  • Buzz Marketing Email Course
    20 Lessons on Building Buzz

  • Buzzoodle eBuzz!
    Buzz and Internet Marketing News and Tips

Rate This:

Comments

2 Responses to “Improving your Business Culture”

  1. Andrew Kordek on March 28th, 2007 5:24 pm

    I would love to do this and all it takes is a few soldiers to spread the word that buzz is contagious. I have offered a new car to my staff if we can get the entire marketing org to think this way. Great post Ron.

  2. Ron McDaniel on March 29th, 2007 9:26 am

    Thanks Andrew,

    I tried offering bonuses and such years ago and it fell flat. It it is not part of the fabric of the organization, cars and cash will not be very effective.

    Now we start talking about buzz in the interview process, and everyone comes in knowing it is part of the job.

Got something to say?