Welcome - This appears to be your first visit to Buzzoodle

Sign up for our FREE fast start - email Internet Buzz course - and get a fast start on creating buzz. Click here and get started
    Primary Blog Topics
  • Employee Evangelism
  • Buzz & Word of Mouth Marketing
  • Web 2.0 and Social Media
 RSS - Never Miss a Post

Buzzoodle Employee Advocacy vs. Focus

March 26, 2007

If there is one apparent flaw in the Buzzoodle marketing strategy, it is the seeming lack of focus.  Buzzoodle’s approach to creating a buzz seems like a shot gun fired in the dark when you first look at it.

If every person in an organization starts buzzing a few minutes per day in their own way, how does that help you reach your target audience?

This of course depends on the business and the product.  If you are a local restaurant and all the employees start telling more local people about it, there is a huge upside right away.  It is a no-brainer.

If you are not sure if this approach will help you, ask yourself some of these questions.

  • Would I benefit from stronger brand awareness? – Word of mouth will add strength to a brand.
  • Would I benefit from employees becoming more involved in representing the company? – This could lead to some people being experts in their field or feeling a stronger sense of pride and ownership in the organization.
  • Is there any possibility of discovering an untapped market?  - Getting your message out to new people in new ways may help you discover a whole marketplace you did not know existed.
  • Would people be more likely to make a purchase from us if they heard about us from several sources? – The likelihood of a purchase being made goes up each time someone hears about you from a new credible source. 
  • Would we benefit from more website traffic? – If your website generates leads for you, it can probably generate a lot more by getting employees involved in the buzz.

Many word of mouth marketing consultants talk about the death of advertising and other such nonsense.  If something is working for you, don’t listen to them.  Instead, continue with your current successful efforts and add word of mouth and online buzz to the mix.  They will play well with each other.

- Thank You!

Posted by Ron McDaniel | Filed Under Marketing ROI, Word of Mouth Marketing, Blog 

Are people BUZZING about you?

Sign up FREE today and your will get:

  • 99 Websites Where You Can Create Buzz Now

  • Buzz Marketing Email Course
    20 Lessons on Building Buzz

  • Buzzoodle eBuzz!
    Buzz and Internet Marketing News and Tips

Rate This:

Comments

Got something to say?