There is a simple truth.  Buzz is all you need.

What do I mean by that? 

Today, you can coordinate virtual services and find products that you can sell and open a business that virtually costs nothing to maintain and very little to manage.  See cookie example.

The only question is, can you generate enough sales and buzz to make it worth your while?

The more you simplify your business and focus on core competencies and creating buzz, the less money you need to start up and the more profit you will make faster. 

If you have a product or service you sell, and you have not bought my book, Buzzoodle Buzz Marketing yet, you can be sure you are leaving money on the table. – And probably having less fun to boot.