Business Mantras

March 19, 2007

Shawn Hessinger over at BootStrapMe wrote a post about Business Mantras and references Guy Kawasaki.  He is discussing if business plans are a thing of the past, (see my post here) as well as your business mantra.  I got an email forwarded to me challenging people to post about their business mantra and thought I would participate.

I have run several businesses.  All the earlier businesses started with technology ideas and none of them were huge hits.  Then a few years ago I got upset about employees not creating more buzz, and I started a business to help people get more people involved in creating a little buzz every day. 

It is not technology.  It is not the book. It is not the blog.

It is a Mantra:  Everyone is a Buzz Marketer

We help companies discover new ways to share the passion they feel about their products and services with the world.

Our business plan is simply to make money while striving to help people be more successful creating buzz and become better at promoting themselves.

I must say that it is far more fun to have a company based on a philosophy than it is one based on a product or service.  If a philosophy defines you instead of a product, you can:

  • Discontinue or change products and no one will care (We found a better technology to achieve success…)
  • Develop more revenue channels (Books, training, speaking, consulting…)
  • Become a leader in your industry (via innovation and knowledge)
  • Create a stronger team (everyone understands the cause)

That is just a few of the advantages.  Feel free to add your thoughts in the comments section.  Do you work for a product or a philosophy?

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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Comments

One Response to “Business Mantras”

  1. Natalie Ferguson on March 22nd, 2007 1:16 am

    I like the idea of a mantra, it’s kinda like the ‘elevator pitch’ (your 5 minute pitch on your business). We’ve built the mantra concept into PlanHQ because we think when you’re building your business plan it all, always comes back to that one line, so it should be there ALL THE TIME. I think also it’s about simplifying things. If you can’t boil it all down to one thing, you simply don’t get it.
    P.S thanks for the post!

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