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Rain Today Report on Sales and Leads

March 12, 2007

I got an email from Aaron Joslow, Editor of RainToday.com (http://www.raintoday.com), an online content site focused on marketing and selling for professional services.

Here is what he wrote:

We recently surveyed over 700 professional services firms and asked them, among other things, what has worked to generate leads for them in the past, what has not worked, and what they are planning on doing to generate leads in the future.

We released the results and analysis in the report, The “Future of Lead Generation” Benchmark Report (http://www.raintoday.com/leadgenreport.cfm). Some results I thought you might find of particular interest include: 

  • 33% of respondents reported they currently approach the goal of getting new clients by generating referrals – aka generating buzz and word of mouth for their products and services.
  • 38% of respondents reported that becoming members of industry organizations is “very” or “extremely effective” in generating new leads. This speaks to your point #2 about cultivating relationships with people that are influential in areas that benefit you.
  • 27% of respondents reported that “publishing our own e-newsletter” is “very” or “extremely effective” in generating new leads. This speaks to your point #4 and as we both know can certainly help to nurture leads and stay in touch with your network.

This data certainly supports your points about the best ways to generate buzz! I thought that you and your readers might be interested in some of these results for your blog.

———-

Go check out their site.  I have been getting their email newsletter for years and they do a great job at providing highly useful information for sales.  They have a free executive summary of the report here: http://www.raintoday.com/6insights.cfm.

- Thank You!

Posted by Ron McDaniel | Filed Under Sales, Networking, Marketing ROI, Word of Mouth Marketing, Blog 

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Comments

One Response to “Rain Today Report on Sales and Leads”

  1. Julie Powell on March 15th, 2007 5:13 pm

    Thanks for this lead! I signed up right away!

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