Some books are for telling you how and some books are for telling you why. Jackie Huba and Ben McConnell have a great book on the why. Why should you care about what the general public is saying? Why should you care about what they are writing? What might happen to you if you do not pay attention?

Why should you care about the buzz and word of mouth that Citizen Marketers create?

In the final part of the book there are lots of how examples as well, mixed with great real world stories. If you want a glimpse of the future and to have a better idea of how everyone is becoming a marketer, and some people are becoming super marketers, pick up this book.