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Are you a Sample?

January 25, 2007

A couple of years ago a local sign company made the decal that is on our office window.  We did the design and they printed it out for us, no big deal.

Little did I know that they would like the design and use it in their portfolio as a sample to show other clients.  They show people our company name every time they get that out.  Today someone let me know about it and it added to our buzz.

What could you do to get other people to buzz about you like this?

  • Let people know that it is OK to use something as an example of their work.  The person who designed your business cards, maybe?
  • Give something to people that they can bundle as a give away, such as an ebook.
  • Sponsor artwork or products that are visible in someplace with high traffic.  I have a client that donated an AED to the local chamber, and they mention the AED and the company to everyone that tours the chamber offices.
  • Give testimonials generously.

These kinds of things may not generate huge sales, but it is one more way people see or hear buzz about you, and it costs you nothing in most cases.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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Comments

One Response to “Are you a Sample?”

  1. Hans Strock on January 25th, 2007 1:12 pm

    That is an interesting tidbit about the logo on the front of our office. Nice to see buzz being generated in more indirect ways. Perhaps we should have them put up a Buzzoodle one for us as well?

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