Well at the risk of appearing self-serving (as podcasts are part of what I produce for clients) what podcasters (even business podcasters) fail to focus on enough is CONTENT.

Not content for getting “your” message out to the public. Thats IS self serving. An honest appraisal of your content topic or script should first always ask “how does this content help/resonant with the audience?” Your content will support any claim you have as an expert if done right but what a podcaster REALLY needs to think about is the listeners’ likely question about their podcast: “what’s really in it for me?” “Is it worth my time?”

Each time out, you only get one shot to prove your worth. My advice is not to turn the mic on unless you can prove that worth in each podcast.

Hope that helps,.

Ron McDaniel had an interesting post yesterday about Podcasting and whether or not they are worth doing. At Quest, we started doing podcasting last year and there was a huge surge to get them done in late Q2 and early Q3, then they fell off dramatical…