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Is Podcasting Worth the Effort?
January 24, 2007
While I have not publically said it, Podcasting is a lot more effort and I question the return on time invested, especially if you do not have it transcribed as well. However, it is less about there being one right avenue to create buzz and more about finding the right avenues that you enjoy. (I love writing, for example.)
So when I got an email this week I was plesantly surprised to find I’d influenced someone’s opinion of the buzz marketing industry via a podcast. He gave me permission to post his email:
Ron,
I’ve started to download marketing podcasts as it takes me about 1 1/2 hours to get to work. I happened to catch your podcast, I think it was a phone in number, the audio was fairly sketchy but I was impressed by how you cut through the bullshit about buzz marketing.
I’ve always had the concern that companies such as yours were similiar to Amway. Get your friends to to tell their friends how good you are, and then reward them. Maybe I’m a cynical aussie, but I found it off-putting when I started to look into it a year ago.
Your podcast changed my perception somewhat.
Christopher Noble - www.worldnomads.com
So yes, Podcasts are worth doing. The information travels in a different medium, is used by different types of people and is found in ways unique to podcasts, such as podcast directories.
And on that note, would any of you like to buy some soap?
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Are Podcasts worth doing?
Ron McDaniel had an interesting post yesterday about Podcasting and whether or not they are worth doing. At Quest, we started doing podcasting last year and there was a huge surge to get them done in late Q2 and early Q3, then they fell off dramatical…
Hmmmm.
Well at the risk of appearing self-serving (as podcasts are part of what I produce for clients) what podcasters (even business podcasters) fail to focus on enough is CONTENT.
Not content for getting “your” message out to the public. Thats IS self serving. An honest appraisal of your content topic or script should first always ask “how does this content help/resonant with the audience?” Your content will support any claim you have as an expert if done right but what a podcaster REALLY needs to think about is the listeners’ likely question about their podcast: “what’s really in it for me?” “Is it worth my time?”
Each time out, you only get one shot to prove your worth. My advice is not to turn the mic on unless you can prove that worth in each podcast.
Hope that helps,.