Permission Marketing
Seth Godin has an interesting post about how someone used Permission Marketing that ended up creating $140 Million dollars of value. Very interesting.
I heard another story around here where someone sold one home for much more than it’s value by really getting into the story of the home. Yes, it took more time and effort, but the payoff was huge.
Call the marketing what you want, but if you take the time to craft an interesting story, build good relationships with people and achive a high level of word of mouth, you are going to win.
Lead Generation Resources
about 35 years ago, when i began a career in sales, most people in sales knew how to tell deep stories about their product or service. story-telling is a lost art (both in business and socially/culturally). today, most “reps” want to STATE (without passion or background) what their product or service can do (or features really) and leave it at that, expecting the person to buy or not. remember we are now in the “Mc” world of fast food, convergence, faster marriages and even faster billionaires/ bankruptcies.
telling your story ALWAYS gets more attention and more sales. Buzz Marketing does that. it is a constant story-teller.