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Who are the New Influentials?

January 9, 2007

Years ago, we all knew which people were influential.  Which people could talk about us and generate buzz for us.  It was the reporter, the TV anchor, the country club president or the dynamic speaker.  If these people talked highly about you, it was gold.

Then something changed.  These people were still important, but new avenues of communication were opening up and influence was no longer in the hands of the few.  Now, many people are influential.  Yes, it is diluted and each person does not pack the same influence as influentials in the past, but more people have marginal levels of influence in a more targeted niches.

Influence is measured by the number and quality of relationships you have and the extent that those people respect and listen to your message.  You can leverage technology to have more relationships and more contact with those relationships.  If you think of a blog post as the same as an email out to 50 people, it makes more sense.  Either one is a message reaching people that want to communicate with you. (Or at least hear what you have to say.)

So if you are trying to meet influential people that will be interested in what you have to say, consider some of these options and build relationships with people who have an audience in your particular niche.

  • bloggers
  • Website Authors
  • Podcasters
  • Speakers
  • Reporters, Anchors
  • Online Community Moderators
  • eNewsletter Publishers
  • Editors
  • Successful Business Leaders/Networkers
  • Club Presidents
  • People that serve on boards and in the community
  • Active Online Social Network Participants
  • Professors and Educators (I frequently guest lecture and know it will give me the opportunity to influence students in their future jobs.)

Feel free to use the comments below to let me know which ones I missed.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog, Buzzoodle, Networking, Word of Mouth Marketing 

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