Enjoy

Thank you for clearing it up and taking my comment in the spirit it was intended, and not in the erm… well, if I wrote that comment now I’d have written it differently, it looks a bit snarky and I didn’t mean it that way.

I appreciate your time and patience and look forward to reading the e-book.

Take care of yourself and yours,
Rich

I am actually going to change the cover today. I wanted to brand them with the same look, but I have a feeling they are going to get confused a lot. I should know better.

Anyway, to answer your question, the eBook has very little from the Buzzoodle Buzz Marketing book. It is more of a management tool for creating a buzz strategy. The print book is more activities that you can do to create buzz.

The reason I separated them is that the eBook talks about how to get employees involved, among other things, and if I put it in the print book, employees might not like reading about a strategy and how it applies to them. It also has more detail on advocate relationship building and buzz goal setting. You can also copy and paste from it, so you can use it as a place to start to write an employee buzz policy.

Thanks for the comment.