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What should every employee know?
December 27, 2006
The Success of an Organization is the Responsibility of Every Member
That is what you will see at the top of the cover of my book, Buzzoodle Buzz Marketing. The book is about how to get more people involved in creating buzz for the organization. I am in this field not because of the interest in Buzz and Word of Mouth, but because I am passionate about making a difference in people’s lives. Helping them be a better part of the place they call work and finding more success and fulfillment.
There are a few things that I would argue most employees do not do, but if they did they would be happier and they would help the organization be more successful. Here is my list of critical things employees must know and do.
Health and Fitness
In the US, we have a real problem with obesity and poor health, despite knowing better. Studies show that productivity is higher and costs are lower with more physically fit people. If an employee is healthy, they will be more productive, lower healthcare costs and be happier. This will also spill over to their family, further lowering healthcare costs and increasing happiness.
There is a great book on employee and family health called Move It. Loose It. Live Healthy. The author, Dr. Gilliam is a client of mine and he also puts together workplace health plans and tracking.
Read More
Every employee should work to keep their mind sharp. Reading is critical, and a dangerously low number of Americans ever read a book after they finish school. Read some books for fun, and read some books to understand your organization and world better.
Employers may consider starting a book club that reads one book per quarter. Employees that participate get the book free and they get a catered book club meetings after work or at lunch. Well read employees will create more buzz and contribute to the organization’s success.
Be Conscious of your Attitude
Attitude, like a relationship, rarely falls apart overnight. Instead, it can slip over time slowly down from exuberant optimism to regret and pessimism. Attitude takes effort. You have to be conscious of your attitude and combat things that begin to chisel away at its foundation.
One of my favorite blogs about attitude is Make It Great. Phil Gerbyshak is an excellent blogger and has a simple book about transforming your day and making it great. The book is something that any employee can read and digest in a few hours. It also has plenty of work space so you can analyze yourself while you read it.
Word of Mouth
No matter who you are, you impact the word of mouth that your organization gets. Every employee can create buzz and word of mouth via telling people about the organization, as well as by doing a remarkable job that gets noticed (and talked about).
Being remarkable is not only good for the organization, but also good for the employee. Remarkable gets notices, and it could get notices internally resulting in a raise or promotion, and it can be noticed externally resulting in job offers, testimonials, demand for employees particular skills, speaking opportunities, etc.
Of course I recommend Buzzoodle Buzz Marketing for this. I wrote the book specifically to address this issue that gets lost so easily.
Employees in an organization cannot sit back and just do their job. To be successful and help the organization be successful, employees have to invest in themselves and not take their job for granted. Create a work culture like that, and you will have more buzz than you can probably handle.
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Surely what every employee should know is… who moved their cheese!
I’ve worked in many organisations both large and small, and there’s one thing that you missed out: how the company makes a profit! I’ve known too many employees who had no idea how their company many any money, which products were profitable, or how they could impact their companies bottom line.