Viral Blog Stuff - What I learned

December 19, 2006

As you build more relationships online, you get invited to participate in more and more group activities.  I am featured in several people’s upcoming books and recently I have gotten involved in a lot of viral blog efforts.

Ben Yoskovitz has invited me (and you) to post one thing you learned this year.  I am guessing he is going to take that list of what people write and put together a great list that will be a valuable resource for readers.  A good idea to get help building a page that will get linked to and create some buzz.

So what have I learned?

I am constantly learning when it comes to marketing and buzz.  Outside of this topic, I have learned to pull the plug quicker on non-profitable initiatives in our business.  By initiative, I mean products, employees and programs.  It is so easy to convince yourself you will eventually make money, and you wake up one morning and realize that after years of effort you are at best just getting by.

As I moved our company away from some of the older initiatives we were pursuing and focused more exclusively on Buzz Marketing, our business became more fun, more vibrant and more profitable.  Not to mention that our clients value what we do much more.

So this year I have learned that just because you have been doing it does not mean you should continue doing it.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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One Response to “Viral Blog Stuff - What I learned”

  1. More Submissions to the Group Writing Project : Instigator Blog on January 5th, 2008 2:40 am

    [...] McDaniels hones in on one big lesson learned. He’s learned about when to pull the plug on initiatives that aren’t working. Really, Ron’s talking about realizing that change can be good and is often needed for [...]

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