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Best Secrets of Great Small Businesses
December 19, 2006
The book, The Best Secrets of Great Small Businesses by Ray Silverstein is a must read if you are trying to grow a small business and do not feel like you have made many mistakes yet. When I first got the book, I flipped through it and thought that it was all stuff I already knew. When I went back and read it, I found it was full of stuff I had learned the hard way and I wish I would have read this book sooner.
People will read this book and still ignore the advice and make the mistakes. It is just human nature. But if you really want to be more successful faster, you owe it to yourself to read this book and really think long and hard before you act in ways that are contrary to any of the advice Ray gives.
This book does have a section on how important word of mouth is to small businesses as well.
Disclaimer: I was sent a complimentary copy of this book for review but was not compensated writing about this book.
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Ron, thank you for the very positive comments. The book is full of “hands on” practical experiences that I and PRO members have had. If I knew what I know now, when I was running a business, I would have been even more successful and would have had more fun.