Testimonials are a great way to create a little buzz for yourself.  One will not do it. You are going to have to have a testimonial mindset.  This means you offer to give people testimonials even if they do not ask.

For example, I recently had someone blog about my book.  Here is how it generated more buzz for him.

• I did a one page sheet promoting his blog and what he said to hand out as part of my book marketing package.
• I passed that sheet out at a networking group.
• I linked to it from my blog.
• As I get more testimonials, his comments will be part of the testimonial page.
• I may highlight it in an eNewsletter.
• I will email links to his blog post when I email people about the book.
• I will point his blog out as evidence of our target market embracing the book’s message in reports.
• I will ask him for an advance testimonial the next time I publish.

All of these add up to a lot of buzz for his blog.  I am marketing him because what he says because he is a neutral 3rd party and it will carry more weight.  Can you start giving people testimonials for products and services you like and inviting them to use them?  Absolutely.  And you should.