I have recently done several presentations to large groups. One take away I got is that people are skeptical about creating buzz with employees and I thought I would address that here.

If your organization is not run well, you will not be able to create buzz. The only way employee evangelism works is if people are genuinely happy to work with you. This means managers must make employee happiness that is fair for everyone a priority.

What are some of the key traits a manager must have to create an atmosphere that will facilitate employee buzz creation?

• Must care about employees and take the time to understand them.
• Must enforce rules evenly for everyone.
• Must share success.
• Must believe staff is capable of creating buzz.
• Must not mind that people will outgrow a job and move on.
• Must not be afraid that an employee will become a specialist.
• Must not tolerate employees that hurt the attitude and success of the team.
• Must always be working on improving leadership skills.
• Must help train employees for success.

It is true that one bad manager or owner can make buzz impossible. Many do make it impossible by not creating the environment that makes people want to talk well about work. This is no excuse for employees to say bad things, but it is a barrier for them to say good.?