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	<title>Comments on: Little Things That Matter</title>
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	<link>http://blog.buzzoodle.com/index.php/2006/11/27/little-things-that-matter/</link>
	<description>Buzz Marketing and Internet Marketing</description>
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		<title>By: Ron McDaniel</title>
		<link>http://blog.buzzoodle.com/index.php/2006/11/27/little-things-that-matter/comment-page-1/#comment-642</link>
		<dc:creator>Ron McDaniel</dc:creator>
		<pubDate>Wed, 29 Nov 2006 04:01:47 +0000</pubDate>
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		<description>Thanks so much for your comments.  

Again, Book Surge has been good to work with, but if they wanted to improve and really stand out as exceptional (at least in this case) it would not have taken much extra effort.  I am glad people are commenting on this, and I hope you not only share ways you have seen this in action with other companies, but also share ways you could make your business better with little improvements.</description>
		<content:encoded><![CDATA[<p>Thanks so much for your comments.  </p>
<p>Again, Book Surge has been good to work with, but if they wanted to improve and really stand out as exceptional (at least in this case) it would not have taken much extra effort.  I am glad people are commenting on this, and I hope you not only share ways you have seen this in action with other companies, but also share ways you could make your business better with little improvements.</p>
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		<title>By: Andrew Shuttleworth</title>
		<link>http://blog.buzzoodle.com/index.php/2006/11/27/little-things-that-matter/comment-page-1/#comment-628</link>
		<dc:creator>Andrew Shuttleworth</dc:creator>
		<pubDate>Tue, 28 Nov 2006 13:37:02 +0000</pubDate>
		<guid isPermaLink="false">http://blog.buzzoodle.com/index.php/2006/11/27/little-things-that-matter/#comment-628</guid>
		<description>Great story. I had a similar experience with Salesforce.com in Japan. For business reasons I wanted to downgrade my account so I sent a nice mail explaining why. I was already a bit frustrated that I had to do that for a service that claims to be &#039;on-demand&#039; but no biggie. What I hadn&#039;t accounted for was a mid-week public holiday that cut me short of the 5 days notice I was supposed to give in order for the next months bill. To keep it short, I was technically wrong, but on appealing for a bit of leniency I was quoted the FAQ and told that nothing could be done.

The service was efficient but once again no way to make fans.</description>
		<content:encoded><![CDATA[<p>Great story. I had a similar experience with Salesforce.com in Japan. For business reasons I wanted to downgrade my account so I sent a nice mail explaining why. I was already a bit frustrated that I had to do that for a service that claims to be &#8216;on-demand&#8217; but no biggie. What I hadn&#8217;t accounted for was a mid-week public holiday that cut me short of the 5 days notice I was supposed to give in order for the next months bill. To keep it short, I was technically wrong, but on appealing for a bit of leniency I was quoted the FAQ and told that nothing could be done.</p>
<p>The service was efficient but once again no way to make fans.</p>
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		<title>By: Natalie Ferguson</title>
		<link>http://blog.buzzoodle.com/index.php/2006/11/27/little-things-that-matter/comment-page-1/#comment-621</link>
		<dc:creator>Natalie Ferguson</dc:creator>
		<pubDate>Tue, 28 Nov 2006 02:59:17 +0000</pubDate>
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		<description>Oh I hate that! Whne a business mucks up, they shpould go out of their way to fix it, not make you go out of your way to alert them to the problem. It&#039;s all about turning a bad situation into a positive one and, like you say, it is so easy.

I find the same thing when you want to make a complaint about a company, especially the big ones make you got through their official complaint process requiring formal letters, purchasing stamps etc, it&#039;s a pain and you wonder how someone who has wronged you can then expect you to bother trying ot put it right.</description>
		<content:encoded><![CDATA[<p>Oh I hate that! Whne a business mucks up, they shpould go out of their way to fix it, not make you go out of your way to alert them to the problem. It&#8217;s all about turning a bad situation into a positive one and, like you say, it is so easy.</p>
<p>I find the same thing when you want to make a complaint about a company, especially the big ones make you got through their official complaint process requiring formal letters, purchasing stamps etc, it&#8217;s a pain and you wonder how someone who has wronged you can then expect you to bother trying ot put it right.</p>
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