Welcome - This appears to be your first visit to Buzzoodle

Sign up for our FREE fast start - email Internet Buzz course - and get a fast start on creating buzz. Click here and get started
    Primary Blog Topics
  • Employee Evangelism
  • Buzz & Word of Mouth Marketing
  • Web 2.0 and Social Media
 RSS - Never Miss a Post

The Art of Perseverance

November 21, 2006

Marketing is perseverance and the art of evolution.  If you have always done direct mailing, and you continue to do what you have always done, then you are bound to see a drop in effectiveness eventually.  Yet, if you try something once and give up when results are disappointing you will never succeed.

To be effective in marketing you have to keep marketing, but evolve.  Don’t cut and run after trying things once, and do not keep throwing good money after the bad.  Here are some tips on how you can evolve your marketing strategy.

  • Find a new way to market yourself every month, without giving up on the other stuff you are doing.  The Internet is full of places you can get a little bit of exposure.
  • Keep marketing every day
  • Look for ways to improve your products and packaging every day.
  • Meet someone new every day.
  • When something does not work after sustained effort, shift your energy to other things that are working.
  • Recruit advocates to market for you from customers, friends and employees.
  • Identify influential people in your marketplace and build solid relationships with them.
  • Don’t just work on the next big campaign.  Find a way to get your message out every day.
  • Simplify your message any time you can.

If you keep at it, marketing is more effective.  Yet shifting your money and time to those areas that are most effective is how you win the game.  Just don’t get complacent because tomorrow the game will change.

- Thank You!

Posted by Ron McDaniel | Filed Under Branding, Small Business, Buzzoodle 

Are people BUZZING about you?

Sign up FREE today and your will get:

  • 99 Websites Where You Can Create Buzz Now

  • Buzz Marketing Email Course
    20 Lessons on Building Buzz

  • Buzzoodle eBuzz!
    Buzz and Internet Marketing News and Tips

Rate This:

Comments

Got something to say?