Systems can greatly enhance the long term buzz and word of mouth you develop.  Having systems in your business means being consistent and dependable. I am not talking about technology, necessarily.  In fact, overly intrusive technology can often be a hindrance to Buzz. 

For example, a CRM (Customer Relationship Management) system can be very beneficial in helping you connect with more people and the right people more frequently.  However, CRM Installs often fail because they are too burdensome to employees that have to put in too much data.

So what processes and systems can be helpful for creating long term buzz and word of mouth?

• Certainly a CRM that is easy to use and does not require unrealistic data entry.
• A buzz tracking system to measure the ROI on employee buzz.  This could be a simple online form where they can put data.
• A good voicemail system that gets people to people with minimal effort and does not loose voice mails.
• A follow up process for measuring customer satisfaction and likelihood of word of mouth.
• eNewsletter that keeps you top of mind.
• News creation and distribution through a press release service.
• Customer Complaint Process – Handling customer complaints in the best possible way is a top concern.
• Promise Tracking System – Nothing frustrates me more than people making promises on the companies behalf if they cannot be sure they get done.  Are your sales people or support people promising stuff they do not get delivered?  How about training and a say to record every promise that is made to a client, and an assurance that it gets done.

These are just some of the processes and systems you should have worked out to ensure your customers are buzzing in a good way, and not creating bad buzz.