In many ways, I am less a marketer and more an educator.  I enjoy writing, thinking, speaking and training.  I love creating buzz for our company and those products I really like and care about.  I do not take clients if their product does not get me excited.  (We will set up a blog for anyone, but we will not help with the buzz unless the product is good.)

So I am telling people day in and day out, this is not hard.  Have a good product.  Help people.  Care about your clients.  Write. Promote. It is not hard.

Establish yourself as an international expert. It is not hard.

Write a book. It is not hard.

Blog. It is not hard.

Network and speak. It is not hard.

Then people say to me, “It is not hard for you because you are a writer and a speaker and an international expert….”

I made myself that and it was not hard.