I did not have any big clients this time in the elections.  It is not something we advertise, but we do help people create positive buzz and win elections.  Several weeks ago we got 4 leads for people that wanted to use Buzz Marketing to win.  Guess what…. it was too late.

So how do you start today and create a relationship with your constituency so when a new election comes up, it is not something to worry about?  Dave Ruller is the city manager where I live and he uses a software package our company owns to create buzz.  It is a blog/website combo where he constantly publishes his thoughts and work.

Does it open him up to criticism?  Absolutely.  Can you accuse him of not communicating with people?  Absolutely not.

His post today lists how he prioritizes his day and what things he is working on.  Get what is in the top quadrant?  Blogging!  His blog is as important as downtown revitalization because he understands the importance of letting the community know what he does.

Is the world talking about him?  Maybe not.  But he is the most accessible city manager the people in this city have seen.