What is your strategy?  Your buzz strategy is going to be a combination of working with different kinds of buzz creators and improving your products, services and communications to create more word of mouth. 

The more you understand about what people are saying about your organization, the more successful you will be.

Your entire buzz strategy comes down to these five things.

1. Recruit Advocates
2. Train Employees
3. Entice Influencers
4. Facilitate Communication
5. Be Remarkable

If you make every action and every process your organization does have a buzz goal in mind, you will be on your way to getting people talking.