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CEO Podcast
October 28, 2006
When I worked at Ernst & Young in an earlier life, we got weekly voice mails that were messages from the top partner telling us what he was up to. I applaud the effort, as I think back on it. However, he did go on too long about his travels and such, and most of us never listened to the whole thing.
Now with podcasting, a CEO of a big organization can quickly make a 5 minute weekly podcast and post it in a library on the Intranet. Text will describe what is in it, so employees can choose to listen.
Having experienced long voice mails from a CEO in the past, I have some idea of what would make a good 5 minute podcast from a CEO to employees. Here is the breakdown I would do:
- Intro - Who you are, date, one personal thing (I am in london this week…) - 30 seconds or less.
- Challenges - This week I would like you to think about how to….. pick something for employees to pay attention to. - 1 minute
- Successes - We had a huge success this week when we saved a client over $2 M…..go into some detail so people understand the company benefit. - 1-2 minutes
- Recognize - She has only been with us for 6 months, but Jane Doe has been a star in HR….. - Recogize employees that do not work directly with you. Really find the successes. Let people know you are involved and notice extra effort. 1 minute
- Recap Mission - Quickly recap the mission of the organization as your close. Define the culture and the customer focus. - 30 seconds
A CEO Podcast for employees is a great tool to help a group build a better culture and not get stale. Think about what you would like to hear and respect people’s time by keeping it interesting and short.
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