I recently had a conversation with someone that was speaking in his industry.  He is familiar with what we do and has hired me as a speaker for an upcoming event.  The last time we talked, he said he had worked our marketing philosophy into a meeting he had with some clients, and they were very interested in it.

Do you have a philosophy that people can embrace?  Do they quickly get your potential benefit and want to tell other people about it?

For two days after his presentation I saw a 25% increase in website traffic.  I don’t know what he said and I do not know what those people told others, but it was a pleasant surprise.

If you have a raison d’être that people get, you stand a better chance of getting buzz going.