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Why does WOM get ignored?
October 24, 2006
Word of mouth (WOM) is the best form of marketing, and it is certainly getting more attention than at any other time. Yet many people still do not give it the attention it deserves. Why? Here are some of the reasons I believe it is hard for people to start planning for word of mouth.
- Too busy trying to be like everyone else
- Not something they can try for 6 months and stop doing
- Afraid of bad word of mouth
- Do not know you can plan for word of mouth and enhance it.
- Don’t know how to find people to talk about them.
- Pessimistic attitude
- Do not believe it can work for their product.
These are just some of the excuses you may using to stop yourself from cashing in on WOM magic for your company. If you are having trouble getting started, start small and grow it from the ground up.
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2 Responses to “Why does WOM get ignored?”
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Hey Ron, you left a big one off your list. Not to worry…I added it for you over at www.landingthedeal.com.
Great post, by the way. It’s a great topic worth discussing and analyzing.
Why Else Does WOM Get Ignored?
I like Ron over at Buzzoodle, so I’ll add a big reason to his list that tries to answer the question, "Why Does WOM Get Ignored?" By the way, "WOM" is "word-of-mouth" marketing, something that Buzzoodle specializes in.&nb…