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  • Buzz & Word of Mouth Marketing
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Are you giving out too much information?

October 20, 2006

Giving out too much information is a buzz killer.  I do not mean in the blogging sense, where I do not mind giving away my ideas.  I mean in the personal, face to face sense where 80% of word of mouth happens.

All too often we continue to talk until we take the interest a person had and beat it out of them with a steady stream of more than they wanted to know.

Here are some suggestions for cutting back on this dangerous buzz killer.

  • Listen More, Talk Less
  • Do not give out too much detail.  Leave something for the imagination if it is not essential to know.
  • Ask more questions.
  • Tell stories that illustrate the value of your product or service in real life.
  • Tell people about when you saved the day.
  • Take out the meaningless words that everyone will say - This is an innovative, cutting edge, revolutionary blog post.  BS BS BS
  • Take your time and do not walk all over a question someone asks.
  • Make it clear, simple and interesting so they can tell thier friends.

And breath.  Breathing is good.

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Comments

2 Responses to “Are you giving out too much information?”

  1. Dale Siegel on October 21st, 2006 12:13 pm

    Ron,
    This may be one of the best posts you’ve made yet. Especially for sales people. Stop kicking a horse that’s running in your direction, just ask him if he wants to engage you. Brilliant observation that escapes most of us! What did you have for dinner that could have inspired this? and where can I get some?
    Thanks,
    Dale

  2. Ron McDaniel on October 22nd, 2006 8:40 am

    I have been doing a lot of self observation lately trying to improve. I am a talker. In the case of this blog post I wrote it more for myself.

    Being in networking groups, like BtoB Connect is a great place to practice. - (That is where Dale and I first met)

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