I did several presentations today and in one I was asking people what they wanted to do when they graduate from school.  One guy wants to be a marketer in the alchohol beverages industry.

Cool, I though.

Later he had the chance to explain it better.  He met someone that worked for Guinness and did nothing but go out to bars and get people to try Guinness if they are drinking something else.  To this guy, it was a dream job.  Unlimited charge card and buying people drinks all night long.

It is probably very effective in converting people, assuming your product is good. What I found more interesting was the fact that they created a job position that made people think about it and talk about it. 

Can you create a position in your company that would stand out?  Corporate Evangelist was not always a reality…. what others can you come up with?